JOHN CLENDENNING
0:18
Welcome back for another exciting episode of the AI Marketing Experts podcast we love to call Amy. And we’ve got a new character, Amy too, and she’s cute, so you’re going to see her sometime. Coming out. Anyways, so we’re going to talk about Vibes, right? We all got cool vibes around here. I got the cool vibe hat on today and we’re going to talk about the whole world of vibing with AI. What I’m joking on is vibe coding. So AI is. We’ve talked about having agents, we’ve talked about having, you know, using good prompts and all kinds of crazy stuff over the last quite a while.
JOHN CLENDENNING
0:55
And what we want to talk about now is, is this whole world of having agents go out and do stuff and you don’t even have to know that they’re agents at this point, like AI Studio. I’m going to show you a couple of things I did with AI Studio a while ago that Brad’s going to show you where he’s at. Next, next level. Right now Laura’s got some things to show about another tool. Lovable was it, I believe. And Chris and I are we kind of the ones that geek out on Claude code and in the background a little more of the command line stuff, which is kind of neat for, for one reason, kind of restrictive for the other, because there’s things that you can do like you, you get tied down in that and you kind of don’t really pay attention to the, the world of, of Vibe. But what we’re really saying is that we’re in a world now regardless of what tool AI Studio Manus does this. So Manus got bought out by Meta there a while ago and, or whether you’re going to go through Claude coworkers, you’ve, you, you say something and it spins up these little agents in the background and you can watch them say, I’m going to do that.
JOHN CLENDENNING
2:01
I’m going to go investigate this, I’m going to do this, I’m going to go start coding this. I’m going to. And, and you can get it to build something out so you can say, hey, can you go take a look at the top five competitors in the marketplace and compare them on these, these certain things. Oh, and by the way I would love your output to be in the form of a website that I can show my clients. And this isn’t a website that you’re going to keep for the rest of your life. This is just a website that you’re going to, you’re going to use once, show off, do whatever and, and then shut her down. So because Vibe coding can now doesn’t need to cost you 2, 3, 5, $10,000 of a programmer and a, and a feature map and all this, you just talk to it and let it help you figure it out. So that’s our topic today.
JOHN CLENDENNING
2:47
Before we start sharing some screens and showing some stuff. Who’s got a little bit of input and playing around with Vibe coding and any little storytelling around the Vibes, I’ll start out.
CHRIS HUNTER
2:59
I noticed so I use cloud code quite a bit and I use it in conjunction now with Whisper Whisper Flow and it is so much faster. That’s a whole different subject. But the problem is that I’ve been running into, is I’m running into context window usage being used up dramatically more than the past couple of weeks prior to this. Right. And so I’ve got a new laptop. I, I installed cloud code on it, got it all set up like my other laptop was. Right. And the only difference was that I did not add Z.
CHRIS HUNTER
3:36
AI to this cloud code. I just went straight out of the box with, with anthropic or, sorry, with CLAUDE being the, the basis of CLAUDE code. Right. But I noticed in the past couple of weeks that, that I’m just running out of tokens a lot faster. And when I say a lot faster, I mean like within 30 minutes I’m, I’m out of my context window and I’ve got to reset the window again. And then, then, and then all of a sudden I’m looking at my usage and it’s just like completely, you know, completely eaten up. So I looked into it and found out that the, there’s an underlying reason for that. Okay.
CHRIS HUNTER
4:14
And if you’ve noticed that you’re using CLAUDE heavily like I am in the past couple of weeks, you will have noticed that you’re, you’re running into these same issues. Okay. So there, the reason for this is because there are a million users being added to the CLAUDE platform every single day now.
BRAD KILGORE
4:39
Okay.
CHRIS HUNTER
4:40
People are migrating at a very fast pace away from OpenAI, away from from Chat GPT, away from other platforms, into Claude. Because CLAUDE is really in the past. And I read this also is that in the past 53 days they’ve had 75 I think updates, major updates to their platform, right? And these are major fundamental updates that are majorly changing things at a very fast pace. Right? So people are noticing things like cowork things like Claude code. I mean people are starting to hear these things and jump on board. Okay. The problem is they still have the same amount of, of servers, okay. They can’t build server data centers and all that kind of stuff fast enough for the, the, the spike that they’ve had.
CHRIS HUNTER
5:35
And so therefore they’ve gone to in the past couple of weeks and I did get a notice about this, that during off peak hours they would incentivize you by doubling the amount of tokens that you would normally get. I’m like, cool. All right. My peak time, that best time brain wise to work with cloud code is typically from 6am when I wake up until about 10am and that’s just simply because by 10am I’m getting hit by clients and, and, and you know, co workers and stuff like that.
CHRIS HUNTER
6:08
Right.
CHRIS HUNTER
6:09
So I try to get all of my coding done early. Well, that’s right during their peak usage,
JOHN CLENDENNING
6:17
which is like washing at peak electricity time, man.
CHRIS HUNTER
6:22
Exactly.
JOHN CLENDENNING
6:22
Got to do in the middle of the night.
CHRIS HUNTER
6:25
So the past couple of weeks not only have they done this to where they, they incentivize you to use it, outside of that they’re actually penalizing you by making you use more tokens by double the amount of tokens during that peak usage time. So think of it like Uber, right? What is it called to where you when surge, right. You get surge prices. Right. So it’s the same idea I think there. So just be aware of that as, as you’re using things like cloud code especially anything in the anthropic arena right now is just, they’re just getting slammed. Their data centers are getting slammed right now. And so they’re trying to do anything and everything that they can and they’re
JOHN CLENDENNING
7:05
getting slammed because they’re better. Like, I mean like AI.
CHRIS HUNTER
7:09
That’s what I’ve been saying for months though, right?
JOHN CLENDENNING
7:11
They’re, they’re better. And I guess Google, Google’s right there obviously with AI Studio. But Claude came out with the app, the Windows app. It now has the ability to take over your entire computer. That was just released the other day. And then you know, they’ve got, right now I’ve got Claude code on my laptop at home, I’m in the office, I’ve got the Claude app. And as of the recent update it now is seamless for me just to to log in remotely to that. I can do anything I want and talk to that agent over there.
JOHN CLENDENNING
7:38
So you don’t need an open claw and those kind of things. You can put it all on Telegram. You’ve got that whole thing going on. And it’s just like they’re. Yeah, you’re right. They’re just shipping and shipping and shipping and shipping all kinds of new features and. Holy crap. So.
JOHN CLENDENNING
7:51
And compute is the biggest problem on planet Earth. So if anybody wants to invest in something, here’s a quick little tip. Google, Elon Musk just re talked about or released how they’re building Terrafab. So almost all chips on planet Earth are made in Taiwan on a small little island. They know how to make chips, nobody else does. They got the machines that, from Germany, I think it is, or Austria, the cert machines, the lithography machines that create these chips down to seven and three now, micron chips and stuff like that. Well, Elon just announced that they can’t keep up with the volume of chips he needs for putting data servers in space by next year and the year after. So they, they’re building it all just like you did with Tesla, all inside one, building their own lithography, their own chips, inventing new physics to do to solve this.
JOHN CLENDENNING
8:42
And that was just launched the other day because of all the chips produced on planet Earth. It’s, it’s like 1/1 of what they need or 1,100 or 1000 of what they need. Just what Elon just needs for Xai alone. So chips are a problem. Token math is a problem. We talked about that last time. So anybody else vibing and vibe coding and input on vibes and all that kind of stuff before we do a few little screen shares. Laura, you got anything we’re going to share something that you did with.
LAURA SUTHERLY
9:12
I’m going to share something here after Brad or I can share first. But it basically, it is fascinating that any of these ideas that used to, you know, we’d have our development teams and we’d go and it would take weeks or months or something. Now, especially if we have just a strong foundation and we write it out, if we know exactly what our ideal is, even if you don’t, you can start talking it out and know that it’s getting stronger by each iteration. I mean, it is amazing that when we’re doing that, it can just take a concept. Years ago, you know, I mean it just, you knew you had to carve out a lot of time and team members in order to bring Any of those to market. And now just the first what it rolls out, it blew me away. So the one that I’ll be sharing with everybody is taking something from pen and paper here on the farm. My husband tends to write out what all of our filters are.
LAURA SUTHERLY
10:14
You know, so we have to have our filters, the maintenance, the oil changes, the hours on each machine, when we’ve gone through it, who went through it, and there’s a lot of paperwork. And what he found out is one of the family members had kept ordering filters that were no longer needed because that particular piece of machine was sold. And so now we had surplus. So a few weeks ago, Lovable had a she builds. And so I had been playing around with Lovable, But I decided I’m gonna really lean in and take what he was telling me and see what I could surprise him with. And so I can show that now, if you’d like, regarding just how we’re keeping track of our fleet.
JOHN CLENDENNING
10:54
Yeah, I think it’s a good start. Yeah, show that, because that’s so cool. Then I’ll show something a little bit more up the chain, and then we’ll go to Brad where we can go, holy crap.
LAURA SUTHERLY
11:03
Exactly. So are you able to see my screen?
JOHN CLENDENNING
11:06
Yes. Yeah.
LAURA SUTHERLY
11:07
Okay. So basically, and these are all fictitious pieces of equipment that I was just throwing in here and everything, but we know if they’re active pieces of machine, if they’ve been sold, we can add them as we need it. Will ask, you know, what is the usage pattern? Because some of these will stay parked until we need them again next year. But we can go ahead and say, okay, we have an average hours a day. Like, if we’re using the Ripper, and we have a particular piece of machine, the Ripper, we may not be needing to oil, grease, do any of the updates for that particular thing. But the tractor will need to know exactly what every part and piece is. So down to the serial number, when it’s purchased, we can be as specific as we want. Like I said, we really.
LAURA SUTHERLY
11:51
I loaded this up so that he can have a chance to look at it. And then you just add the piece of equipment. But as someone’s able to use it now, mind you, because vibe coding, it’ll be able to be pulled through on their phone. They would be actually able to put when the oil was changed, you know, when everything was greased. If they have ordered something in, it will tell we have the part inventory. Now, if they have a particular place that we want to order it from. You know, this talks about need to order the hours, the maintenance. So now depending on who is working in the shop that day, can see what needs to be done.
LAURA SUTHERLY
12:28
And then as we go ahead and try to look at expenses, they can even rate parts because there were some things that came in that he commented that that would be a filter or fan belt that he would never order again. So and then we have a way that it would actually go out and pull information in whether it be, you know, some of these parts. Because some of the pieces of equipment are extremely old. Ebay might be our only option. You can’t really go back to the manufacturers if they haven’t been manufactured for a long time. But it just was fascinating as to every time he’d see it he goes, oh, but what about this and what about that? And so just able to go back and forth to see how it can pull things together with was fascinating. And then we have it. So that can export the PDFs because again, he’s like, I really would like to have something there for some of the people that would not have access to the app per se, but he can export PDF, he can print it.
LAURA SUTHERLY
13:23
So it was just fascinating to take a problem that he had and look to how we can solve it.
JOHN CLENDENNING
13:31
Just to be clear, this is because you are a fully trained 20 year old coding Python expert and this, you, you had all of these ideas in your head and you knew exactly what lines of code needed and how to build this entire thing, right?
LAURA SUTHERLY
13:45
Oh, absolutely. No, absolutely not. Now to think this up, to dream it up, to go, that’s the concept. But again, years ago when we would actually build out mobile apps, just the sheer planning that had to go into those and it was, you know, we storyboards and we, you know, drew everything up and kind of had it so that they would walk through it and everything, this just allowed us to keep going back and forth and like you guys said just pocket to lovable and ask for it to be put in like again with the PDFs, the prints thinking, okay, how will we be reminded that something’s ever due? So again, it just was absolutely, it
JOHN CLENDENNING
14:31
was a co pilot that just. You’re just saying hey, what about this? What about that? And if you say well no, that looks okay, but I actually wanted to look more like this. You could have a screen share, you could have a sketch, literally take a screenshot of a napkin you wrote on said, no, I want it to look, oh, now I get what you’re saying. And off it goes again, right?
LAURA SUTHERLY
14:52
And again, this is not to completion. You know, we’re working on something with a client that they always wanted that decision tree because different pieces of machines go with different implements, different implements go with different machines. You have to have certain horsepower, you have to have certain base, et cetera. So you just can’t go and buy this to fit everything. And that decision tree where you are able to walk them through and them to go, oh, that just solved how many conversations. And so now when the person comes to us, they know exactly which of our implements will fit their equipment on their farm. Done. And so we’re able to finalize it.
JOHN CLENDENNING
15:33
The scary moment around this is, and it is a scary moment, is the reason why SaaS companies, again, I, I invest quite a bit as well. And SaaS companies all took a hit and the market took a drop because they realized and with anthropic, when all this stuff released crap, SaaS companies are very profitable outside of marketing. 80% of revenue goes, is, is profit before marketing. 20% covers the whole company. So they’re really great companies for investments. They’re really great for, you know, the open credit market where they, they borrow money to go, you know, 20 million, 30 million to try and do a surge to become salesforce.com or salesforce 2.0 and, and, and fight against them because they might have a million dollars of monthly subscription. 800,000 of that is profit before marketing. They can borrow money.
JOHN CLENDENNING
16:21
They can, they’re great investments until you can replace them in an afternoon with a couple of ideas. Laura. And just put an entire company out of business. Laura. But you know what I mean? And create a, create an. Oh, seriously. And it’s just like, that is, it’s, it’s an interesting world that we’re in now where. That’s where we’re at now.
JOHN CLENDENNING
16:41
That really didn’t exist a few months ago. Like we’re saying with everything, like, we’re talking about the speed of change. Well, the speed of change is doing Moore’s Law. It’s, it’s getting cheaper and it’s going faster. We’re, we’re at the Hockey Stick like this now, and it’s insane what’s coming out every single week, every single month. Yeah, it is. And what I’ll show is sort of like where it came from a little bit entire screen. So, like, this was a couple, maybe a couple months ago when AI Google, AI Studio first came up and I had this spreadsheet that I would sit on calls with clients and go, okay, well, pay per click.
JOHN CLENDENNING
17:21
You know, if your average cost Per click. And I’m putting these numbers and I’m going like this. When I first learned about AI Studio, when it first came out, I went, hey, I’ve got some context. I want this turned into some sort of an app. Put it. I gave it this spreadsheet and said, gave it a little bit of, a little bit of back and forth. And it built this, right? And at first didn’t build it like, oh, no, no, I want on this. Now I can do sliders.
JOHN CLENDENNING
17:44
There’s the change in the price. There’s a change in the ads of the week. There’s right. And everything changes all the way through. There’s the client’s contribution. Like, what is their average booking percentage on the phone? And what’s their average carpet cleaning job for our niche? Right. Don’t run the ads. 1.7 ROI is absolutely crap.
JOHN CLENDENNING
18:00
But if we can get your cost per Click down to $7 and you can get, you can get your booking percentage up to, say, 50% by better scripts, definitely run it. You put that $1500 in and made $5900 out. Then I said, you know what? I really need to teach these guys about the lifetime value of a client. Cool. I’ll put that in for you. Couple literate. Couple of conversations later, boom. So I went, well, that’s really cool.
JOHN CLENDENNING
18:28
And as, as Laura said, you can put on a mobile device because it already built it mobile. Right? I didn’t do that. I talked, right. So then I said, well, cool. I got this worksheet. What can I do about this worksheet? Like, it’s got a whole bunch of pages. Figure out your annual budget, whole budget planner worksheet and marketing plan and all this kind of stuff. A lot of time.
JOHN CLENDENNING
18:51
And I spend hours going through this with consulting clients. Right? So I took it into. I said, well, here’s my look. I like this look you gave me. Boom. Same idea. But there’s the whole worksheet turned into that. There’s your cost per lead, and there’s your whole entire annual budget adjustable.
LAURA SUTHERLY
19:09
It’s interactable. Yes, the spreadsheets were too. But there’s something about this look and feel that just takes it to the next level.
JOHN CLENDENNING
19:19
And then, so again, so this is Google AI Studio, and I’ll wrap up with this. We talked about, well, going into a tool like Manus. So, like in something like Manus, again, it’s just another one of these tools that you talk to and it can go out and do a whole bunch of really cool stuff. And everybody kept Talking about Manus. Manus is cool. Dan Martell talks about Manus. You can, you can you build an app that revives dead leads and sends emails and stuff like that. You can build things that spy on competitors.
JOHN CLENDENNING
19:44
You can, you know, you can build, build an app and a website and all that to, you know, when you put out job postings, they have to come, they have to fill out forms after this, and it’s just, you talk. You don’t have to wait for the dev team to get this all done. Right. You don’t need to hire any of us for, you know, five, $10,000 dollars. Sorry about us. But to do that, once you learn this, you can lean into a community. Like, we have to teach you how to do this. There’s a place for everybody.
JOHN CLENDENNING
20:13
SEO is changing, stuff is changing. You need a learning hub. But you don’t need to be out saying, I got an idea. Oh, crap. We’ve all spent as agency owners thousands, tens of thousands of dollars building out ideas that never went. Danny Barrera was on our show there a while ago. He’s $300,000 for something that went dead. So what I did is I was about to meet with one of our clients and I said, can you research the top five cleaning, carpet cleaning companies in Boise, Idaho, figure out the uniqueness, the unique sales proposition, the risk reversal guarantee, and create a web page to show me which one’s leading.
JOHN CLENDENNING
20:45
Right. That was in Manus. It did all of this. So I’ve got some of these open so you can see what it did. Great idea. It says, and then off it goes and spins up, you know, knowledge and. And spins up a couple different agents doing. This is agentic work.
JOHN CLENDENNING
20:59
Right. So I’ve kind of opened these up so you can see what they do. It created a summary overview document first before getting to the website.
LAURA SUTHERLY
21:06
And.
JOHN CLENDENNING
21:06
And eventually it created the website. And let me see if I can open it because it’s really cool. I’ve just got the wrong screen up. Just give me a second. There it is. Let’s pull that up. Dashboard. Where is that? I’m on the dashboard.
JOHN CLENDENNING
21:25
I’m trying to get on the actual website. Open on. There we go. There’s the website I built. Right. So this is all the top five carpet cleaning companies in Boise, Idaho. There’s a full comparison matrix between the things that we talked about. But then if I want to see all categories, ultimate carpet cleaning is number one.
JOHN CLENDENNING
21:46
Our client is number two. There’s a few points that we need to bring them up across all these These, these things. But I can say, well, okay, what about for guarantee strength? Well, that’s ultimate. What about for technology? Well, zerorez talks about having different technology, a certain patented water, Eco Friendly. There’s our clients, we talk about that. Pet odor. Bullseye talks about that. Okay, so we can do more pet odor on our client’s website to make them more of the authority in the local marketplace.
JOHN CLENDENNING
22:14
And then we can go down here and say, well, on any individual company, what do we need to know about just the individual company itself. And I could just click on safe and soft and there’s everything about them. I can click on zerorez. So not clicking on Eco Friendly, but clicking on the. The company. And this is just reordering the page and creating all of that. I built none of this. And what it actually did, if we go look, is it actually decided, okay, when I go to build the page, I need an image.
JOHN CLENDENNING
22:43
So it generated first a piece of carpet and then in nano banana all by itself. And then it created a background image based on that keep piece of carpet theme. So it started creating its own brand guide gen and then it decided to pull it so that it could create its own background photo for a color scheme it had picked. If I didn’t like the color scheme, I could say, oh no, no, I want that green and blue. Go do again. And it would just redo its own. And it thought this whole thing up. I literally had no interactions until it popped it.
JOHN CLENDENNING
23:16
Yeah. And it just built it and created this one page that I’ll never like. I showed to the client. They were thrilled. And the only other time I need to show it to you guys right now because it was, it was minutes before a call showed them where they are, what we’re working on as far as their brand and sentiment in the marketplace outside of SEO and paid ads. This is how the market positions you and why we’ve got you in the number two spot trying to move you up to number one across everybody.
BRAD KILGORE
23:41
So that’s epic. Isn’t that epic stuff, John?
JENNIFER CREGO
23:45
Very cool.
JOHN CLENDENNING
23:46
Yeah. So, and then Brad, you’ve been telling us that you guys have been playing crazy with AI Studio lately and got some cool content stuff on the go. Tell us about.
BRAD KILGORE
23:59
Yeah, I’ll show you some stuff. I’ll be the first to admit I do not have the high end energy that John has. So it’s. I’m going to slow it down a little bit. Right.
LAURA SUTHERLY
24:09
Nobody does.
BRAD KILGORE
24:12
But it’s flashy. I’m taking notes because I’m going to have to talk to John about far on some of these ideas. So I can some of these things myself because I really like those. So I think a lot of times, you know, we looked at what Laura shared. Unbelievable. I’m already, my wheels are spinning on that one. And then, like I say, what the other folks here have shared, really, really good stuff. I think a lot of times local businesses, they run into a bottleneck of how do we create content, how do we create it on brand, as Jen would always say.
BRAD KILGORE
24:45
And, and how can we do it quickly, efficiently, with our colors, with our photos, with our message. Right, so I’m going to share for just a minute because it’s just straightforward. And what we’re going to talk about is the fact that again, this is something that is vibe coded. Let’s not go there. Okay. Can you guys see my screen?
JENNIFER CREGO
25:12
Yes.
BRAD KILGORE
25:13
Okay, so we. So this is all created in Google AI Studio, right? And so now with Google AI Studio, you can talk to it to create what you want. In this case, we call it the SEO Content Architect. Right. And literally we’re able to put in, in this case, different clients, but you could put in different departments or different services, whatever you wanted to do. And now this is a private app that we have for our internal team to create content. So we’re able to go into our project settings, we’re able to put information in there, as much as little as we want. We’re able to upload images over here.
BRAD KILGORE
25:53
We’re then able to go into our. We have a knowledge base that we’ve put together here. Yeah, this one’s kind of in a concept mode, but it is working. But from there it will then create articles. This is a pretty decent article, I think based on what we told it to do. It created the images. This is all coming from Google, so it’s Nano Banana. And then from there we can literally just copy to Google Docs and we can then put it into, we can put it into our blog.
BRAD KILGORE
26:31
Now we are working on some final automation on some of this. A lot of this will be more automatic where it’s just human in the loop. Meaning. Okay, it’s done. Next round is done. Okay, review it. Okay. And then we’re making sure that it will automatically post over to the website.
BRAD KILGORE
26:47
So again, you can have multiple different departments or whatever you wanted to do. But the long and short of it is, is again, I’m not a coder, I’m not, I’m not able to. I’m not the one that would normally do all this. With trying to write out code. Right. And now we can, as Laura shared. I mean, that just blew me away. We can now talk to what we want, whether whatever tool it is, Lovable, Manus, Google, AI Studio, Cloud, all of them, you can talk to them.
BRAD KILGORE
27:17
Right? Because I was talking to my wife earlier yesterday and she’s been a programmer for 35 years. Right. So she’s in a completely different industry than I’m in. But I started talking to her about some of the things that are happening in her industry. Again, code and all these really brain draining tasks that can now be automated with your voice. So it’s coming quick. It’s only going to get crazier.
JENNIFER CREGO
27:46
Yeah, you know, it’s interesting because I, my team, we like just recently moved over using Claude Cowork for creating GBP posts based on competitors like, you know, things that were, that were happening, like what we needed right now. So it’s been very, you know, in the moment, still manual though it’s not a scheduled thing like it was in Cowork, but it needed that oversight from the team, the team member and like it’s all that was three weeks ago that we started doing that. It’s already outdated, extremely outdated compared to, you know, apps that are doing these things and things like that. So yeah, it’s mind boggling.
LAURA SUTHERLY
28:39
And I think that what John had said, you know, okay to hire us or not to hire us and such. Yes, we may not be going and building websites from scratch or HTML like we used to or you know, dusting off our Dreamweavers or whatever might have been for years ago. But to Jen’s point, this is how fast it’s changing and that’s what we are helping our clients with is so that they don’t feel that overwhelm. I mean one, I love this example. So he says, yeah, there’s, you know, the stores that we can go and build or grab the building supplies to build a building, but guess what, I’m going to still hire a builder because they can do it faster and more efficient. And so even if, you know, we are the experts that can help you move forward, even if you do want to take this on and vibe code something yourself, you know, reach out. We would definitely like to help everybody out with how they don’t have to start 18 steps back where we would have been before. So if someone comes to me now and says, hey, how can I build, like I said, a website? I’m not going to hand them Dreamweavers.
LAURA SUTHERLY
29:47
I’m going to start Them where we are today.
JOHN CLENDENNING
29:50
Yeah, part of that’s the curation thought as well. So people join our show and, and because, and shows like this because there is a lot going on. The shiny object syndrome. We all, we as a group of five of us get, go down all the different rabbit holes. Next thing you know, Brad’s showing us something on Notebook lm and you’re. And you know, and, and we’re all, you know. Chris showed Claude code there for the longest time until I finally went, oh, oh, you mean Claude Code. You know, kind of idea.
JOHN CLENDENNING
30:17
Then all of a sudden I’m all in and a bag on that one. And you know, and, and, and so, and the point being is like a curated expert. So you come here, you see what, hey, we’re all playing in the sandbox and we’ve found what’s working right now and some, you know, and some good stories and use cases around it. How to kind of think it through when you’re dealing with any agencies still have a place the expert because yes, yes, you can build a website.
CHRIS HUNTER
30:43
Absolutely.
JOHN CLENDENNING
30:44
Can you build a website? It’s just no different. We have clients that go, oh, I, I would like the entire website you just built me changed to look like this one. And you go, okay, this one works based on this psychology, this story brand, this, this, you know, all the heat maps we’ve tested. That one probably gets no clients. And you’re going to have to, you know, give out your URL to everybody to get them to come because it’s not going to rank anymore. It doesn’t have any of the right stuff on it, but it’s pretty right. You know that I have those conversations on a weekly basis with clients. It’s like, yes, okay, I want this, I want that.
JOHN CLENDENNING
31:18
Okay, we can try and weave that into the, the, the process of the design. But ours is based on the psychology of do you want to see the hot jar and the heat maps and the what’s actually happening on the website where people are clicking and how, how long they’re staying on your website now before when they were. And do you have any stats on the one that you like or is it just pretty? And there’s a point at which they do what, you know, right kind of idea. But it, the point is we all think we have an opinion, but you know, opinions are like buttholes, as they say, but it doesn’t mean it’s right. So there is a point where experts help weave and wiggle through. So our roles as agencies is changing constantly. But the part Being that we are as growth partners in helping businesses, because we work with a whole bunch of businesses exactly like yours in a niche and those kind of things. And that’s who you want to reach out to.
JOHN CLENDENNING
32:10
No different than Janice Downtown that runs the, the, the, the, the, the computer shop and website store. Janice is a lovely person. She’s got lovely computers and lovely websites, but she also worked with a plumber and a chiropractor and a flower shop, and she knows none of them well, but she knows how to do the basics. You, you switch that up to an expert. Even if they are vibe coding it and stuff like that, they actually know what to say and do and build. So.
JENNIFER CREGO
32:36
Yes.
LAURA SUTHERLY
32:36
And they know, like you said, there is so much more that goes into a website than just hitting publish. So I’m glad that you brought that forward because we do have history on what is changing what, you know, why things are built the way they are. And Jen has that much more expert when it her expertise when it comes to the branding, the psychology of it all, I mean, and of course, how to put it together. It’s not as quick as talking it through and saying done. To your point, a pretty website is just that pretty cannot guarantee clients.
JENNIFER CREGO
33:10
You know what I tell clients when they tell me or when they tell me they want something, I say, I would build you an ugly website in a second if that is what it took. I’m saying this wrong, but basically, pretty means nothing if it’s not actually like doing its job and making them money and like, you know, expanding the business and, you know, giving the information in the right way that it needs to too. So like, like pretty, like we’re just, we’re fortunate that we don’t have to have ugly websites nowadays that also do that hard work. But even though I’m like into branding, I would still build an ugly website all day long if that’s what it took. Rather, you know, if I had to choose between that, you know, or pretty. Like, pretty just doesn’t cut it, I think.
BRAD KILGORE
34:06
Yeah.
LAURA SUTHERLY
34:08
Oh, sorry, go ahead.
JOHN CLENDENNING
34:10
I was gonna say the Etsy Awards for marketing. There was back in the day with the Chihuahua. Ads for Taco Bell won the awards and stuff like that. As their stock was tanking and the company was losing customers, they won the award for the best advertising campaign because it was cute. So it used to be a story that Dan Kennedy told as well was, you know, if you want to make a lot of money on Madison Avenue in a marketing agency, find out what dog the owner’s wife has and put that in the ad. Nothing else matters. They’ll pay you forever because the wife likes the ads. Right.
JOHN CLENDENNING
34:45
And it doesn’t matter if they work at all. So anyways, I think
LAURA SUTHERLY
34:53
what Brad, I’m
BRAD KILGORE
34:53
sorry, Chris had something to share a minute ago, but I think he got it.
CHRIS HUNTER
34:57
I’ve completely forgotten what it was. So let’s move on.
JOHN CLENDENNING
35:03
I think we’re close to buttholes. I’m sure because we had buttholes brought up. You going to say, Laura?
LAURA SUTHERLY
35:08
I was just going to say the difference between if we were all holding a Nikon camera or Canon or whatever it might be my photos versus a professional photo. You know, photographers, you know, they say that it’s just amazing when the expert is holding the same tool, what can be accomplished.
BRAD KILGORE
35:26
Yes, very good.
JENNIFER CREGO
35:27
That’s true.
JOHN CLENDENNING
35:28
So I think we did. I think the point that we’re sharing today, on today’s episode is holy crap, look what can happen. Look what you can do, how you can think it into existence. I can’t imagine what sick six months and a year from now is you still need, you know, like, can you make a little app that allows your staff to check in in the morning and all? Yes, absolutely. If you want it hosted somewhere instead of just on these platforms and you want to say, okay, now what do I do with it? How do I move it? Ask. It will give you a bundle it up, it’ll package it up, it’ll tell you what hosting plan to get and what database you need and it’ll help you move it over and all that kind of stuff as well. Now, now you own it. It’s not just sitting on a vibe coding platform and, and, and these things are now asking you shall receive and it is going to get crazy in our world.
JOHN CLENDENNING
36:13
That’s why they say a year from now to at the most, your cell phones will not have apps on them at all because you just ask for something, it will spin it up and do it and then shut it down because you don’t need it anymore. So your app will just become an interface or your phone will just become an interface because that’s what will like, that’s how fast this is going and how big the context window is. As long as they build enough data servers, I guess so to be able to keep up so we don’t have to pay twice as much tokens at 6 o’ clock in the morning. With that said, I think we’ve kind of covered a little bit. Keep an eye on everything we’re doing@aimarketingexperts.net you can. In the show notes, you can get a link to that. We have a free community you can jump into where we can carry on the conversation. There’s lots of extra stuff.
JOHN CLENDENNING
36:57
Take action with Amy. Notes from every. Every episode. We’ve got a little bit deeper clubs coming as well, so there’s wait lists for that where you can get a little bit more in depth and talk about these things and do some builds and. And all of that kind of stuff as well. Because we’re getting asked about all this stuff. We’re speaking at a couple events coming up as a team. So if you have anything where you need one or any of us to have a conversation with your crowd about the basic levels of just getting into the AI world, a lot of business owners are driving this, but the team members are not keeping up right now.
JOHN CLENDENNING
37:28
That seems to be a common thread in a lot of the news articles. So if you need a little bit of help of bringing that into your company, reach out to us as well. We’d all love to help. And with that, we definitely love you guys, listening, sharing, liking, subscribing any of the buttons around, all that kind of stuff. And keep an eye out for us next week and, you know, happy vibe coding, everybody.
