CHRIS HUNTER
0:19
To the AI Marketing Experts Podcast. Uh, I’m joined here again with all of my friends, Jen, Jon, and Brad. Uh, thank you all so much for again joining us, right? And, and sharing all of your wisdom. By the way, every single week we, uh, meet up and we share all sorts of tips and tricks. A lot of them happen before this, so it’s kind of a shame that we don’t actually hit record the second that we all meet. But we decided that we are actually going to follow somewhat of a format, okay? So today, uh, we are going to talk, uh, right now at least specifically, we’re going to talk about What’s the latest in AI? It moves at such a fast pace. It’s ridiculous. And we always talk about that, but what’s new? What’s come across y’all’s radar this past week? We’ll start with Jen.
CHRIS HUNTER
1:14
What’s the newest thing that has crossed your plate?
JEN CREGO
1:18
I wasn’t here last week. So this is going back 2 weeks for me. But my son was— we were hanging out for Christmas. He’s 31, into AI. He has an AI implementation business. And that kid went to the dark side. He now has a Google phone, an Android. And you know what he said? Apple really, uh, like they took too long for AI.
JEN CREGO
1:49
Apple just— they, they could— they’re not competing.
CHRIS HUNTER
1:52
And so they crapped the bed. They crapped the bed.
JEN CREGO
1:54
Yeah, just to see this, like, this big— I mean, to me, that’s a big change to go from your Apple phone to, and, you know, to an Android. Um, but then also, so we were at Christmas at my sister’s, and he’s sitting there looking so cute, and I I would say, “Oh, smile, Aven, I want to take a picture of you.” And he does the— Uh-oh. No, like actually smile. And so then he would not smile for me at all. And so I had like 3 pictures of him not smiling, texted them to him to say, “See, I told you I don’t have a picture of you smiling.” He takes one within seconds, you guys. Sends it back to me with an AI smile.
BRAD KILGORE
2:42
Yeah, like Remix. It’s called Remix.
JEN CREGO
2:46
I mean, seconds.
BRAD KILGORE
2:48
Yeah.
JEN CREGO
2:48
So anyways, um, I don’t have a tip in here. I’m just sharing that like, man, things are really changing, and Google and everything that’s happening that they’re doing with AI. I know we’ve talked on this podcast multiple times about how Apple is really not keeping up with AI. And so this is just a really good upfront and personal example for me of how Google is really just taking it.
JOHN CLENDENNING
3:20
And word of warning, don’t trust any picture you see, any video you see at all, any, like literally at all anymore. It’s that good. Like it’s, I can’t even tell when Brad’s on screen and when Brad AI 2.0 is on screen. So yeah. You’re right, it’s— it— we’re there now. We’re, we’re there. So you might go, well, I can see it a little bit. Yeah, it’s because the person didn’t do a good job.
JOHN CLENDENNING
3:43
It’s just a bad prompt or a bad tool. It— you can get it so seamless you can’t tell anymore.
BRAD KILGORE
3:49
That’s right. I was seeing this week too, um, I was reading an article on Forbes, I believe, and it was talking about how Google kind of was watching but, but ramping up, you know, ramping up behind the scenes and watching what the other, uh, LLMs and platforms were doing, and to the point now where it’s like, okay, we’re ready to crush it. And they have been for quite some time now. But just this week, they rolled out some new things where pretty much all of the AI features that you might have paid for in a Google account are now free. And you can even change your 20-year-old Gmail name, which is unheard of, right? You can change that. But it was just talking about their acceleration and how we’ve all kind of thought of ChatGPT as the behemoth of the AI space. And Gemini is right— Google Gemini is right on their tail now. They’ve got— I was thinking it was more than 20% market share on how things are going.
BRAD KILGORE
4:51
So they’re only going to go faster and stronger, I believe. Like we talked about before, you have to remember, Everybody, you know, so many people already use Google Chrome. I’m an Android OG. I had the very first Droid, which was well over 20 years ago. I’ve never had an iPhone or anything else, nor would I want to. But it’s, it’s, it’s everywhere. It’s in your house, it’s in your phone, you know, Gemini is right in your Chrome browser now. I think that’s going to get even better.
BRAD KILGORE
5:19
Now I know we’re going to talk about some of the other browsers and stuff because I use some of the other ones. But I’m pretty sure that the whole Gemini ecosystem and Google is going to surprise us here real soon.
CHRIS HUNTER
5:33
Yeah.
CHRIS HUNTER
5:34
Yeah. 100%. Especially when they get Comet or sorry, when they get Gemini working really well, just like Comet does as an assistant, right? That can take over your browser when you ask it to.
JOHN CLENDENNING
5:47
Inside Chrome. Yeah. Waiting for that day. Yeah. Yeah, because it’s not there yet. Like, still, one of the best is like— I haven’t really tried, um, ChatGPT. I don’t know if it’s available off of Mac yet, um, the Atlas browser, I guess. But because Comet is just so good, it is just so good.
JOHN CLENDENNING
6:05
And Brad’s tip there, I think we gave it out to y’all, um, um, sorry, I’m— Chris is getting into my head— gave it out to y’all, and, um, there a couple months ago. But, uh, where if you pay for a year of Perplexity Pro at $20 a month with your, um, PayPal, they give you the year for free. You don’t have to make a decision to the next year if it’s worth $20 a month or not. And there you got Perplexity Pro inside a Chromium, so it’s a Chrome-based browser. You can import all your extensions and all that kind of stuff and now do all the exciting stuff that, um, don’t tell anyone, Chris is going to show us a little bit, little bit later. Um, insane, insane.
BRAD KILGORE
6:44
So I think you can get it if you have a Samsung account too.
CHRIS HUNTER
6:48
Yeah, yeah, that was— yeah, the Samsung was the other one you mentioned.
BRAD KILGORE
6:50
Yeah, yeah, you can get a Perplexity Pro in a lot of different ways for free. Yeah, yeah, yeah. So I think too, what Jen was saying about, uh, AI images, uh, what’s happening now with, uh, on Android or Gemini on my phone is when somebody texts me a photo, I literally can go right to it and there’s a little button that says Remix, and it uses Nanobanana, which we’ve all heard of, You just hit the button and then it will say, do you want to make it ’90s style, ’70s style? Do you want it to be a, you know, want him to be at the parade? I mean, you can just hit the button, whatever. And then within seconds, there’s a new image. Like Jen said, put a smile on his face. Boom. And then you just text it back to that person and they’re like, wow, how did you do that? You know, it’s crazy. It’s all going to go.
BRAD KILGORE
7:34
It’s all going to go crazy.
JOHN CLENDENNING
7:35
Yeah. Yeah. So there’s— I don’t know how it applies to business, but Well, so how it applies to business, I think, take a picture of your technicians and then put them in the scenario that they will not take the picture of for you. You know, take a picture of the tech. Yeah, right. So, so now because Nanobanana is so good at rendering likeness faces, um, yeah, like we all should have authentic images everywhere we go on our website and everything, all that kind of stuff. There is no reason to use stock photography again. There is no reason to get that letter from Getty Images saying you owe them $2,700 because you used a stock photo that you found on Google Images that was apparently licensed to them.
JOHN CLENDENNING
8:19
Not that anybody has ever had that happen multiple times. So, you know, it’s now you just, you don’t need that and our world doesn’t need that. So the good and the bad, there’s always, you know, the yin and the yang. You can’t believe the picture you see, you know, was my friend really in Mexico or were they in their backyard and pretended to be in Mexico. You know, you don’t have to be envious on social media anymore. They weren’t really there. Just tell yourself that, have a happy day, and carry on. So, carry on.
CHRIS HUNTER
8:47
So, love that.
JOHN CLENDENNING
8:49
My little, my little, my little tip of our update of the, of the week shocked the crap out of me. So, and it shouldn’t have. Like, big guys are gonna swallow little guys. That’s, that’s the nature of business. So Limitless was one of the two There’s Plod and Limitless. We talked about them before. Plod is like a, almost like a thing like the size of your cell phone. You can record conversations, turn it on, turn it off.
JOHN CLENDENNING
9:13
Limitless we talked about was like this pendant that you hang around your neck and it would just record all day long. AI triage the conversations. You can have it with your employees or whatever and bring it into the back platform, use AI, keep notes, find out what you said to your wife and whatever. And then she’s out, oh, you said that? No, I didn’t.
CHRIS HUNTER
9:32
No, no, no, no.
CHRIS HUNTER
9:33
I got AI proved that I didn’t.
JEN CREGO
9:35
Right.
JOHN CLENDENNING
9:35
Anyways, Meta bought them out. So they do not sell the— as of December 5th, I think it is, they no longer sell the, um, um, actual device anymore. People that are on the platform have a year or 2 years of unlimited. You don’t have to pay for it anymore as a thank you for having got them to build this thing up in a couple of years and sell for— and I’m trying to find the number again. It’s— there’s— it’s a billion. Like, it’s, it’s in the— so Meta is buying a proven technology for a very specific reason. We’ve got these glasses coming out, we’ve got recording devices. Where is— like, there’s a, there’s a mission, there’s a plan going on.
JOHN CLENDENNING
10:15
And Meta is fighting Google, and they’re all buying out— like, the way Meta bought Instagram and Meta bought WhatsApp, and, and, you know, and Google bought everybody else that they bought— YouTubes. And this is happening now in the world of AI. Startups are starting up to sell to the big boys.
CHRIS HUNTER
10:34
And Meta bought Manus just recently. I don’t know if y’all saw that. I was— am still— I, I haven’t used Manus in probably a month at this point. I probably need to turn that subscription off at least temporarily. But yeah, Meta has gone out and bought up Manus, which is a really, if you’ve never used that tool, is a really kick-ass— we can say that, right, on our podcast? Uh, it does a lot of really cool stuff. It can do a lot of really cool stuff very fast, right? I was having it code apps for me, okay, and do stuff like that until I found Cloud Code. So, but that’s the big news that I saw in the past couple weeks is, is Manus, right? And I’m like, the consumption wars are on.
BRAD KILGORE
11:24
Yeah, yeah, well, you have to think about it. Instead of them investing all that money to try to create something on their own, it made sense to invest billions, or however much they spent for Manus, to just get it, get it, have it ready to go and start integrating it. I don’t remember what they paid, but it was in the billions, wasn’t it?
JOHN CLENDENNING
11:41
Yeah, yeah, I think all these are, are just unicorn companies now. I think it’s just, you know, if you got a crypto that goes to a billion in like a week, um, you know, it, you know, uh, you know, on, you know, pump fund and stuff like that. Yeah, these, these actual real companies, that’s the new valuations.
CHRIS HUNTER
12:02
Okay, so, all right, that brings us to our next segment here, tips and tricks. All right, and, uh, I’m gonna start this one with Brad. What’s your, what’s your tip and/or trick that you have for this week?
BRAD KILGORE
12:14
So it’s a really good question, Chris, but I’m sure I can come up with an answer. Some of the things that I’ve really been looking at when it comes to businesses, helping businesses with AI tools, AI systems, I mean, it’s so crazy how fast it’s going. But some of the things that I’ve been seeing is what can really move the needle for, in my case, repair shops. And some of those things are We have some things where we have referral reward programs that are AI-based. We have— we’ve been exploring some things that can actually do some heavy lifting if you were to— let’s say your end user needs to send you a picture of something, whether that’s a roof or whether that’s carpet mess, who knows. But a lot of the AI tools now can analyze an image that can be texted in with some of these powerful systems. The images that’s texted in, let’s say it’s a vehicle wreck. Let’s say the car is crashed.
BRAD KILGORE
13:23
Send a picture of the four corners of the car or whatever, and then it’s like it can analyze it and it will give a response of, okay, yep, we think that this, this, and this. It may not give you a full estimate per se at that point, but it’s saving time. It’s saving time and energy in many industries now. So the images that are coming, you know, that you can have sent over that are then analyzed by AI, that’s something that we’re seeing. Some of the other things that I’m seeing are that it could be important is that when somebody’s communicating with you on your website through some sort of a chatbot, as we call them. There’s lots of different things that can happen now. People can schedule through those. They can send pictures like I mentioned.
BRAD KILGORE
14:14
We’re looking at different things where it can actually be a click to a video call because then you’re literally— you’re showing whatever company you need. You know, the customer is showing the company what they need to show them either by image or by video. So this is huge because it saves time. I’m in Colorado right now and there’s a foot of snow outside, so I’m pretty sure I’m not driving anywhere anytime soon. But if I needed to send the company a picture of my roof or my car or my construction project or whatever it is, I can now do that. And then in closing, one of the last things that we’re analyzing is intent, buyer intent. There’s a lot of different tools now that we talked about that are kind of embedded into your website for the chat purposes and different things. But there’s also things that are happening behind the scenes now.
BRAD KILGORE
15:12
This isn’t actually new, but how AI integrates into it now, whether you have an e-commerce store or you sell some sort of a service or whatever it is, The AI is measuring what your prospective customer is doing on your website. They literally can see where they’re clicking, what they’re doing, how long they’re there. And so on you as a business owner side, you can be getting signals right away of what’s happening, but also the AI can step in quickly and say, hey, I noticed you were looking at our page about, uh, about this repair, a repair service. Uh, would you like to talk to somebody about that now? Would you like to schedule an appointment? So it— the AI is literally watching what they’re doing, and it’s a little freaky, right? We’re being— we’re being watched, we know that. But then what’s happening is then it can— it can, um, then start communicating with them subtly or more robust if you want. But then it also gives that human in the loop option, meaning, hey, I noticed you were looking at this service and would you like to do a quick call on video? Right?
CHRIS HUNTER
16:27
Boom.
BRAD KILGORE
16:27
All of a sudden, you’re now talking to a prospective customer who before was a ghost, because if they didn’t say anything or do anything, then you never even knew they came there for the most part. Now, with some of these AI tools, you’re able to see what they’re doing and the AI says, hey, now’s the time. So it’s, it’s communicating with them in one way or another. And I actually did a call with a guy in New Zealand at midnight last night based on the software because he knew what was going on. So I would get these little pop-ups, hey, do you want to talk? Do you want to schedule an appointment? Yeah, sure. Boom, boom, boom, I schedule appointment. I’m talking to him today. Right? That’s, that’s pretty amazing to me.
BRAD KILGORE
17:10
And I think it can be super helpful for a lot of types of businesses.
CHRIS HUNTER
17:14
100%. Yeah, absolutely. Jen, what kind of tip or trick do you have related to AI and marketing?
JEN CREGO
17:23
I think that it’s, it’s not super specific, but what we’re really focused on now is, is There are so many ways that we can help get leads to purchase, like that process there. There’s so much— or they can be a lot of friction there between businesses that maybe can’t answer the phone or don’t answer the phone. They receive leads and they, you know, if it’s form fills and they can’t get back to them super quickly We know that if a lead doesn’t get a response within 5 minutes, then it’s unlikely that it’s, you know, going to go further than that. But for a lot of businesses, that’s really hard to do. And so there’s so many options, uh, solutions with AI that helps still move that prospect along the sales process, um, just in ways that have not been available to businesses anymore. And so I guess my, again, not super specific, but my tip would be that, uh, if you’re not utilizing something in that realm, that little piece of the business, look into that like today, because your competitors are also like trying to figure out that, that same situation.
CHRIS HUNTER
18:54
Exactly. 100%.
CHRIS HUNTER
18:56
Exactly.
CHRIS HUNTER
18:56
Yeah, yeah. And, and there’s lots of tools out there to do that, but just know that, that you want to make sure that, that what you’re doing in, in your marketing and your business and all that kind of stuff, and when it comes to AI, is really focused, hyper-focused on growth, right? And it should be, no matter what the tool is, that should be the mindset of what you’re approaching your— all of this with, right? On the marketing side of things, of course, we can We can automate all sorts of things nowadays, right? And it comes out sounding really, really good, um, as far as like social posts, blog posts, all those kinds of things. Um, but, but if you use it also, right, to drive growth, that, that is more important in my mind, right? So if you’re not picking up the phone, have a voice AI pick up the phone for you. If, if if you’re not following up, have a bot follow up for you, right? 24 hours a day, 7 days a week.
JEN CREGO
19:57
So, and make sure that it’s focused on the area that you need. So like, if you don’t get phone calls to your business, don’t waste your time on a voice bot, you know, or yeah, if you get a few phone calls, but you get, you know, you know, way more leads online, then just spend your, your time and energy on, uh, what will actually move the needle, not just to do it.
CHRIS HUNTER
20:24
Yeah.
CHRIS HUNTER
20:24
All right, John, what tip or trick do you have?
JOHN CLENDENNING
20:26
Oh my God, I’m chomping at the bit here. So, because you guys are all just like teeing it up, um, so there in, in our industry, in the digital marketing world, there is a conference that’s been going on for years that has thousands and thousands and thousands of people showing up at it called Traffic and Conversion. And what Jen just said was it’s the traffic or the conversion, which side are you on? Period. And Chris talked about the conversion. If you’re not picking up the phone, have something pick up the phone. AI that can be way better than a voicemail that nobody wants to hear anymore, right? So I still believe human in the loop, but some people want to hear humans, but can you get them down the path to you’re talking to the humans that are at the end of the chain? Robert Collier, legendary copywriter that I learned a lot from, had a quote that you always wanna enter the conversation that is already taking place in the customer’s mind. Well, you wanna enter the conversation that’s already taking place in your ideal customer’s mind. Okay, so do you know what that is? Right? Because how do you know what that is? Imagine all the reviews, all the feedback, all the surveys, all the areas on the website they’re clicking, like Brad said, right? You want to meet the client where they are in the client journey.
JOHN CLENDENNING
21:40
So you are the marketer of the services you do if you want to grow, because that generates the traffic that then creates the conversion problem. Then you’ve got another problem to solve, and you just do this and you grow up while your competitors stay flat because they haven’t been thinking in these strategic terms. So you can take all the reviews, all the feedback, all the comments, all that stuff, feed it in, all the conversations on the phone from first-time customers, feed it in to an AI tool, throw it just into NotebookLM if you want. If you’re, you know, just grab it all, put it in a Google Doc and dump it in, or put it in PDFs and dump it in, or, you know, printouts, whatever, and say, what are my clients, what are my ideal customer saying that I’m not recognizing? What do my team need to do better? What do my technicians in the cleaning world, what can they sell them? What can they, how can we price this differently, you know, and, and get more, more money per job by adding way more value because they want, they, they’re asking for these things, not these things. You can be so strategic as the owner of the business, marketing and growing. If you use AI to get past what used to take months, in an afternoon. You got a new training for Tuesday morning’s tech training, and the guys go out the door with new scripts and, and new ways to try and upsell in the home and, and 3-tier packaging. And, and like, you just got it.
JOHN CLENDENNING
23:10
You, you can— so the strategy is in thinking through that part of it and being strategic in your business, and then not having to go the next step and find all the courses and DVDs and trainings. And what did that guy say 3 years ago at the boot camp? And You don’t have to find that anymore. You can, you can have that all just fed in. Ask questions, go for a walk, and you are now the more strategic service business, local business, because your competitors are still worrying, you know, about basic stuff. Did, did, did Tommy clean the bathroom in, in the, the restaurant this morning? And you’re going, hey, did I fill the restaurant up with, you know, more breakfast clients from the local area because I’ve got this great offer and program and message that meets them in the right place where they are. Then you clean the bathroom when you hear that the bathroom was stinky because that was a review.
BRAD KILGORE
24:06
Yeah.
CHRIS HUNTER
24:06
What do you think, Chris? So I, I absolutely agree with everything that y’all have said, right? Um, I my tip is, um, along the lines— and I’ve talked about it before, I’ve shown y’all before, I’m going to show you here in a little bit, in a few seconds, on, on exactly how to do what I’m talking about here, right? But inside of Comet, right, Perplexity Comet, I, I recommend, highly recommend that you start using an agentic browser. If you’re on Mac and you’re in the, the ChatGPT, OpenAI system, use theirs, right? I have a Windows, you know, and so Perplexity, what, 3, 4, 5 months ago, whatever it is at this point, released Comet. I started using it and I’ve fallen in love with Comet, right? Not like love, like I love my wife, but I love it as a tool.
CHRIS HUNTER
25:08
Pretty close second by the time honey talks about it.
BRAD KILGORE
25:11
Just saying.
CHRIS HUNTER
25:12
Yeah, honey, if you’re actually listening to this podcast, cast, right, or watching it, you know, um, it’s not the same kind of love, right? Just, just throwing that out there. But you can do so many things with it. And let me illustrate, and, and I’m gonna just walk you through what I did, you know, verbally, and then I’m going to show you guys a few other things here in a second. But, um, so as we all do as business owners, I sat down this week, yesterday in fact, and did the horrible task of going through all of my expenses for the past 6 months and in a spreadsheet, downloaded everything. I’m, I’m looking through spreadsheet hell and I’m like, okay, there’s— I know there’s a better way to do this. I’m in Excel, right? So I’m like, I pulled open, I’m like, let’s see what— I mean, they, they have been promoting Copilot so freaking much lately, right, that I was like, okay, what, what What can Copilot help me with here? I just need it to identify, is this a one-time expense or recurring expense? That’s it. I gave it the column that I needed it to do it in, everything. I built the prompt real quick, you know, talking into it, all that kind of thing.
CHRIS HUNTER
26:26
It told me I needed to upload the Excel sheet. I’m like, wait, you’re in Excel. I brought you open in Excel. How, what, right? So I just immediately just dumped that and I got to thinking, okay, well, I’ve got this cool browser. What if, right, I just open that spreadsheet in my browser in the web version of Excel? Okay, so I did that and then I gave it the same exact prompt. It went to town, right? And accomplished what would have taken me hours most likely because I’m, I— my attention span just is not good when it comes to that kind of work, tedious, task-driven work. And so I probably would have scrolled about 100 times. It did it in like 3 minutes flat, right? And that one task.
CHRIS HUNTER
27:20
And so it just simply went through and, oh, I see it, and it took over the browser and, oh, here’s the column, okay, I see the column, oh, here, this expense looks like, you know. And so it— you could see it talking to itself right, all the way through it. And I, of course, did squirrel and I went to something else and came back to it in a couple of minutes and boom, it was done, you know. So it— that’s the power of an agentic browser, meaning that it can go out and do the tedious junk you don’t want to do, right, as long as it is web-based, you know, which everything that I do is web-based. So that’s very easy for me to go, oh, maybe I should have Perplexity do this for me, Comet do this for me. So anyways, that was one of my tips. Just start into and get Perplexity going.
JEN CREGO
28:14
Just don’t do Copilot. That’s your tip.
BRAD KILGORE
28:16
Yeah.
CHRIS HUNTER
28:16
Don’t do Copilot. Copilot sucks. Copilot. Microsoft is missing the freaking boat on this thing.
BRAD KILGORE
28:23
They don’t even know.
JOHN CLENDENNING
28:24
I feel bad for all the people that have to use Microsoft because of corporate. I really do. I’ve got friends in that world and they’re going, AI sucks. AI is terrible. And I’m going, you use Copilot, don’t you?
BRAD KILGORE
28:33
Yep.
CHRIS HUNTER
28:34
Yeah. We have to use Teams and Copilot.
BRAD KILGORE
28:35
And I’m going, yep. Wait a minute. This is news.
CHRIS HUNTER
28:40
Yeah. Not just you guys.
CHRIS HUNTER
28:42
There’s a few others. All right. So I told you all I was going to share with you also what, what, um, so I’m going to share my screen real quick. And show you guys exactly how I, I did something else, right? Which is kind of cool. Um, let me see.
BRAD KILGORE
29:01
Well, he’s pulling that up. I also want to say I talked to our colleague co-host yesterday, Laura, who said to wish everybody a Happy New Year, and she should be back next week.
CHRIS HUNTER
29:12
Happy New Year, Laura!
CHRIS HUNTER
29:14
Okay, here we go. So here’s, here’s my screen here. All right, and I’m looking over here because it’s on the other screen. All right, so I was getting really, really bad at posting to my Facebook group. And you can, you can take this of your Facebook page, you could take whatever, whatever, and apply that principle, the same principle that I’m doing here. Okay, so I was really, really bad at it, and then I decided, you know what, I follow a gentleman, we all do, uh, by the name of Jonathan Mast. He has almost a million people in, in his Facebook group. So I went and looked and then had comment, go through his post specifically, and give me a framework of what those posts do.
CHRIS HUNTER
30:01
Right. So almost every single one of his posts at that time was leading with a hook. Okay. And then having about 5 comments, right, comments on, on that post. Okay. And, and so it told me this is to increase engagement. So it, meaning Perplexity, told me that, right? So I just simply opened up Assistant and, and asked it to analyze the posts from Jonathan Mast on, on his Facebook group. Figured, you know what, let’s model something that is working.
CHRIS HUNTER
30:33
And with almost a million people in his Facebook group, I think it’s working. Okay, so all right, that was the first step. I— and, and, and I, I had it create that. I’d pull open that prompt if I could, but I don’t remember it. Uh, I’ve have a million different things in between now and then. So now what I did is that I took that prompt, right, and I had it create the exact prompt that I was going to use inside of a shortcut inside of Perplexity, inside of Comment. Okay, specifically, then I went into my, my Perplexity account and open up Shortcuts, which by the way is in the settings. When you go into settings, you’re going to see all of these things right here.
CHRIS HUNTER
31:11
Okay, go to Shortcuts, And then just click on the plus. Now, as you can see, I’ve got all sorts of things I’ve shared with y’all. The Inbox Zero, you know what I’ve done. I’ve got an afternoon briefing where it’s checking in with ClickUp. It’s, it’s, it’s checking on things for me. Okay. And then I’ve got a morning Roofer AI post. So this was the exact one that I copied and pasted in here.
CHRIS HUNTER
31:40
Okay, I had AI build this entire thing for me. I just simply got guided it, okay, to do it. And so basically it’s creating it step by step, okay, telling it, okay, use a hook, all right, this is the format that we’re going to use. I had to go back and iterate a little bit on the exact how to get it to pick a color because it wasn’t picking a color. Initially when it— when it— but let me show you how this actually works, right? And it just goes through and does this. So this has gotten me a lot better on posting to my Facebook group, okay, uh, here. So all I have to do is in this screen, I’m going to go up to the top. It’s going to do it anyways, but it’ll save a tiny bit of time here.
CHRIS HUNTER
32:32
Hit forward slash and you’ll see all my Shortcuts that I’ve created, right? So I’m just going to go to the morning Roofer AI post, click go. As you can see, it’s got a little blue kind of hazy looking thing. It just means that it’s taking over the browser.
CHRIS HUNTER
32:49
Okay.
CHRIS HUNTER
32:49
All right. It says, okay, great. Here it is. According to the schedule that I’ve set up, because I gave it a framework of the things that I wanted it to talk about on what days and all that kind of thing, right? So it says right here, according to the schedule, today’s default topic is AI tools and automations for roofing companies. Would you like to use this topic? I’m just going to say yes because I posted something else that was different. I did. I guided it to do something different today and it still followed the same framework.
CHRIS HUNTER
33:19
Okay. But on this one, I’m just going to say yes.
CHRIS HUNTER
33:23
It takes a few seconds, probably about 20 seconds or so for it to come up with something. Right? And then it’s going to ask me, you know, is this good? And, and, and so I’m in— I’m the human in the middle at this point. It’s doing the work for me, right? It’s, it’s putting it into the Facebook group for me over here, right? It’s going to pick a color. It’s going to create the hook post. And we’re kind of seeing it in action right here.
JOHN CLENDENNING
33:51
So you’re not touching anything right now. So everybody knows, right? Yeah, this is anybody on this podcast listening. It has just opened up the post. It has put in a 4-line sentence hook. And it’s about to, I assume, about to press the post button. It’s just as if it’s a human. It’s just doing it for you.
CHRIS HUNTER
34:12
Well, I’m actually, I programmed this, if you want to put it in programming terms, right? I prompted it that I want to be the one who hits the post button. Because if I don’t like that, I don’t want it to go ahead and post it, right? So this is me and the human in the middle approving this post. Most roofers still manually inspect in 2026 while AI drones close 3x faster, 3 times faster. Guess who’s booked out with a little hand down thing, right? So what if I said, well, let’s talk about something else, something else with AI and roofers. Stay away from drones. Okay, so I didn’t like that, so I’m going back to just like an— almost like an employee. He’s going, well, should we talk about this? Or how about this? You know, and I’m just saying as a manager, yes or no. Okay, yeah, so let’s see what else that it comes up with.
CHRIS HUNTER
35:12
That was a good topic. I could have totally gone with that topic, but you know, I don’t know. I love the idea of drones.
JOHN CLENDENNING
35:18
So AI is your assistant, treat it that way. You are— he just popped his head into your office. Hey boss, I got this idea. Nah, try me something else. And you went back to doing what you’re doing.
CHRIS HUNTER
35:27
Yep. And so it, it just created a new post for me. Your competitor just responded to a lead at 2 AM while you slept. AI never sleeps in 2026. Boom. I’m— that is right up my alley. Okay, so yes, I’m going to say post. And then when, when it posts, right, I’m going to scroll down to that post just to make this go a little bit faster, and I’m going to say it’s posted.
CHRIS HUNTER
35:49
Because it asked me in, in, in the window there, it asked me, you know, let me know when you do post it. Okay, so I did. Now it’s, it’s going back and thinking, all right, what’s the first comment that it’s going to put on, on this post? Okay, of the 5 comments. So this one says, um, you know, the first comment, one, you know, 24/7 lead response wins, homeowners research roofers at night, and blah blah blah blah blah, and all this stuff. And it gives I’m having it give a prompt also of what the roofers can use because I’m giving something of value to my, to my group. Okay. So, and ask me at the end, does this look good? Yes. Right.
CHRIS HUNTER
36:32
And so this takes a few minutes to go through this whole thing, but, but before I was having to remember to do this, first of all, I was having to go to, you know, and my LLM of choice, which right now is, is Claude, having it create all of these posts. Then I was having to copy and paste all of these into that, which doesn’t take a whole lot of time, but it’s a lot of effort and a lot of brainpower on my part, right? And honestly, I just don’t want to do it. So now we’re having the browser do it for me.
JOHN CLENDENNING
37:06
And that AI dovetail question, Chris, from, from our last call that we talked about the master prompt inside your Comet browser. Does it know who you are in your company and your master prompt? So big tip right there. This— how does it know so much information about the you, the company, your tone of voice? Because you’ve got a master prompt that tells it all that ahead of time too, which— good, better, best.
CHRIS HUNTER
37:32
There you go, right? And, and in my master prompt it knows that I, I have a Facebook group that is AI-Driven Marketing Secrets for Roofers. Okay, so it knows that, and you know, it, it, it knows who the target audience is, which are roofing company owners. Exactly. So you could do the same thing in your own business with your own Facebook page. Let’s say if you’re a roofer or you’re a cleaning company or whatever, right? You could do the same thing with your page. Train it. First of all, have Comment Assistant create the prompt for you. Add the shortcut to make it easy.
CHRIS HUNTER
38:18
And then just remember to do it. And honestly, sometimes I didn’t remember, like during the Christmas break, I was forgetting and I’d sit down at my computer like I always do with my laptop. You know, as we’re watching a Christmas movie or something like that, and I’m like, oh crap, I haven’t remembered to do this. Let me go ahead and do this. So it’s not in the morning, but it was actually at least sometime during the day, right? And I would tell it, hey, make this Christmas related, make this New Year’s Eve related, right? Um, so on that, it would say something along the lines of, your competition is, is out there hustling while you’re drinking, you know, on New Year’s Eve, right? But they have, they have bots doing it or something like that, you know. So, so anyways, all I’m doing is going through here and just hitting yes. I’m not honestly even reading it anymore because I, I trust it. It’s, it’s been trained.
CHRIS HUNTER
39:12
I, it understands what I want. And so I’m just sitting there going through and, and, you know, yes, I still have it as, as a human in the loop. Right, for this, meaning that I am making the decisions. But it’s, it’s pretty spot on because it knows me, it knows my target audience.
CHRIS HUNTER
39:32
That’s awesome.
BRAD KILGORE
39:33
That’s brilliant.
JOHN CLENDENNING
39:34
Love that. And the fact you’re giving so much value too, because again, it’s well trained, so it’s not Dribbble, and it’s giving prompts to people in your group that they can go out and use. So there’s huge value You just didn’t have to hire people, um, spend hours and hours and hours of your time taking away from something else to help them grow their companies, or, you know, your own clientele, right? But you can still add value to the, the world, just like your customers, your clients can, or people that do follow you can add value to their local marketplace, right? Did you get a leak with last week’s rain, right?
CHRIS HUNTER
40:10
Here’s things to do. Yeah. And so, you know, I’ve got this valuable post right, that I’m providing value to my target audience, even giving them prompts, you know, that they can use inside of their own business, you know. And it’s just that, that’s really what it’s, it’s all about on social media, I think, is providing— instead of pitching your services, it should be providing value some way, somehow to your audience. Absolutely. So that’s my tip of the week. That’s brilliant. Comment Assistant shortcuts.
CHRIS HUNTER
40:43
As you can see, I’ll go back to my shortcuts here, and you guys will love this one, right? So we use OneNote for all of our Level 10 meetings. Anytime something gets a, um, you know, we says Chris, you know, to-dos kind of a thing, right? Well, I now have it to where it’ll go through my OneNote files, extract all of my action items then go into ClickUp and add those as tasks with due dates. Brilliant. So tip number 2. Yeah. Oh, and by the way, no, go ahead.
JEN CREGO
41:24
Well, I was going to say, could you please create another one for me that is to go through all my emails and create tasks from emails?
BRAD KILGORE
41:33
Oh yeah.
CHRIS HUNTER
41:33
Do you have one for that? Yeah, that’s a good idea though.
JEN CREGO
41:37
That’s a great idea. Combined, like take— yes.
CHRIS HUNTER
41:41
So Inbox Zero with— yeah, Inbox Zero with tasks in ClickUp.
CHRIS HUNTER
41:45
Yes.
JEN CREGO
41:46
If you can do that, I will pay you a million dollars because I need it that badly.
CHRIS HUNTER
41:51
I’ll show you how to do it real quick.
BRAD KILGORE
41:53
In Monopoly money. Monopoly money.
CHRIS HUNTER
41:56
That’s right.
CHRIS HUNTER
41:58
Yeah. Nice. Huge value.
CHRIS HUNTER
42:00
Well done.
BRAD KILGORE
42:02
Yeah, awesome.
CHRIS HUNTER
42:03
Yeah.
CHRIS HUNTER
42:04
All right, well, that brings us to, I guess, the end of our episode at this point. Uh, I hope y’all got some value out of this episode. If you did, make sure that you click like and subscribe to our channel. We always are adding— once a week we are adding content just like this, if not hopefully sometime better, uh, than what I’m sharing and what we are all sharing. We’re all going to be sharing all sorts of cool tricks and tips, um, all along the way. All right.
