LEARNING HUB

You’re Using ChatGPT-5 Wrong! Do This Instead (10x Better Responses) with Jonathan Mast

00:00 – AI Marketing Experts Podcast Introduction: Empowering Small Businesses with AI

02:16 – Why AI Isn’t a Magic Button: Balancing Automation with the Human Element

04:14 – Prompt Engineering for Marketers: How to Write Better AI Prompts for ChatGPT, Gemini & Claude

05:52 – 4-Step Framework for High-Impact AI Prompts: Role, Context, Task & Clarifying Questions

10:08 – Improve ChatGPT Responses: How to Avoid “Yes-Man” AI and Get Strategic Input

12:04 – ChatGPT vs Gemini vs Perplexity vs Copilot: Choosing the Right AI Tool in 2025 (No FOMO)

15:59 – 2025 AI Trends for Small Businesses: Gemini 2.5, Google AI Overviews, Perplexity Comet & Agents

21:28 – What Are AI Agents and AGI? Deepfakes, Wearables & the AI Future of Small Business

27:50 – AI Safety and Privacy for SMBs: Guardrails for Credit Cards, PII & Sharing Limits

31:06 – The New SEO Strategy in 2025: E-E-A-T, AI Content & “They Ask, You Answer” Framework

34:39 – Entity-Based SEO and Authenticity: Why AI Won’t Replace Human Marketers (Ferrari Analogy)

39:25 – How to Build a Custom GPT with Your Brand Voice (15-Minute Setup for Small Teams)

41:47 – Top 2 AI Adoption Risks for SMBs: Move Early with Imperfect Tools or Fall Behind

43:15 – Podcast Wrap-Up & Next Steps: Follow, Subscribe, and Share the AI Marketing Experts Show

In this episode, we’re joined by Jonathan Mast, an AI-forward strategist who reveals the truth about how to actually get results with AI without getting overwhelmed, lost in tools, or caught up in hype.
Jonathan shares how AI isn’t an “easy button” but an “easier button” when used right.

You’ll learn his 4-part prompting framework that helps you get consistent, high-quality results from tools like ChatGPT, Gemini, and Perplexity, and why most users are asking AI the wrong questions.

We also explore the shift toward agentic AI and AI browsers that can handle complex tasks like booking meetings, writing emails, and supporting daily workflows. But with great power comes great responsibility — and Jonathan gives clear guardrails to avoid misuse, privacy issues, and hallucinations.

For entrepreneurs, creators, and marketers looking to bring clarity, consistency, and customization into their AI workflow, this episode is a must watch!

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About the Guest:

Jonathan is a digital strategist with 30+ years of experience (since 1995) architecting AI-driven growth frameworks. A seven-figure entrepreneur, he scaled Valorous Circle (founded 2010) to serve 400+ clients and built White Beard Strategies, whose training now reaches 500,000+ people.

A recognized AI authority, he created the Perfect Prompting Framework and the “With AI” methodology, helping teams save 20+ hours per week and lift profits 30%+ through AI-optimized workflows (supported by client case studies and BlitzMetrics features).

He hosts the 91-Day AI Transformation podcast and delivers programs adopted by startups, Fortune 500s, keynote speakers, and industry associations. As a community builder and mentor, he shares free tools and frameworks and contributes to industry publications. Leaders can join his AI Facebook community or book a strategy call to implement AI at scale.

What You’ll Learn in This Episode:

✅ Why AI is an “easier” button, not an “easy” one
✅ The 4-part prompt framework that gets better results fast
✅ How to focus on only a few AI tools (and stop chasing shiny objects)
✅ What agentic AI tools can do and what they shouldn’t
✅ How to build a Custom GPT that sounds just like you or your brand
✅ How to prepare for the future of search, content, and automation

ChatGPT (OpenAI)

Gemini AI (Google)

Perplexity AI

Comet (AI browser)

Custom GPTs

E-E-A-T SEO strategy

“They Ask, You Answer” content model

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