In this episode, we dive into Google’s shift from keyword-led search to conversation-led answers and what happens when ads move inside LLMs.
We unpack why your brand profile becomes the new targeting, how to prep your site and content for “search everywhere,” and where hyper-personalized (creepy-but-cool) ads are headed.
You’ll also hear a real local story about an AI data center, plus a candid debate on whether banning AI in school makes graduates less ready for work.
What You’ll Learn in This Episode:
✅ Why Google’s moving from keywords to conversations and what that means for your content and offers
✅ How ads inside AI/LLM experiences will likely work (and why platforms trend this way)
✅ Why brand = targeting (Google “stalks” your brand profile across the web)
✅ How your ad account structure and signals train the AI on your business
✅ Gemini/Gemini Nano, on-device context, and the mobile data layer powering ad relevance
